Owner's Armor

Protection kits for small business owners

Built by an owner who got hit. For owners who'd rather not.

Practical, do-it-yourself kits to protect your Google profile and your payments, from a small-business owner who learned it the hard way.

See the kitsHear Ian's story

Pick your kit

Google Profile Rescue Kit

$29

For a suspended or unverified Google Business Profile, and for reporting and responding to fake reviews.

Buy the Google kit: $29
What's inside

Hold Kit

$39

For merchants whose Square, Stripe, PayPal, Shopify Payments, Etsy or QuickBooks Payments money is on hold.

Buy the Hold Kit: $39
What's inside

Owner's Armor Bundle

$59

Both kits together: $59 (save $9 vs. buying separately).

Buy the bundle: $59
Details

One-time payments through Stripe. Instant download after checkout. 30-day refund: reply to your Stripe receipt email within 30 days of purchase and we'll refund you in full.

Ian Murphy, founder of Owner's Armor

Why I built this

I'm Ian Murphy. I own Iron Pig Smokehouse in Gaylord, Michigan, and I founded Agensys. During COVID I spent a lot of nights battling fake reviews on our Google profile. Our restaurant has been viewed 9.5 million times on Google Maps (as of Oct 2026).

When a wave of 1-star reviews came in from people who'd never set foot in the place, I learned how Google's review system really works: you rarely get a human, and you usually get one good shot at an appeal. So I wrote down what works, using the platforms' own rules.

Built by an owner who got hit. For owners who'd rather not.

Hear the whole story on the Murphy's Law podcast at murphpod.com.

Straight talk

  • Independent. We're not Google, Stripe, Square, PayPal, Shopify, Etsy or Intuit. They make every decision.
  • No guarantees. No honest kit can promise reinstatement, released funds or review removal.
  • No access, ever. We never ask for your passwords, codes or account access.
  • No fake reviews. We don't buy, gate or remove honest reviews.

Free guides

Not ready to buy? Start with our free guides on suspended Google profiles, fake reviews and payment holds.