About Owner's Armor

Why I built this

I'm Ian Murphy. I own Iron Pig Smokehouse in Gaylord, Michigan, and I founded Agensys. During COVID I spent a lot of nights battling fake reviews on our Google profile. Our restaurant has been viewed 9.5 million times on Google Maps (as of Oct 2026).

When a wave of 1-star reviews came in from people who'd never set foot in the place, I learned how Google's review system really works: you rarely get a human, and you usually get one good shot at an appeal. So I wrote down what works, using the platforms' own rules.

Built by an owner who got hit. For owners who'd rather not.

Hear the whole story on the Murphy's Law podcast at murphpod.com.