How to request Google Business Profile reinstatement
By Ian Murphy · Last reviewed October 26, 2026
Reinstatement requests go through Google's official appeals process. Here's how to prepare a complete one.
Before you start
Make sure the profile follows Google's guidelines and every document shows the same business name and address.
Filing the request
Use the appeals tool linked from your suspension notice. Describe your business plainly, upload the evidence it asks for, and keep your confirmation.
Video verification
If Google asks for a video, show your signage, the street, and proof of management such as unlocking the door or opening a register, in one continuous take.
If it's not approved
Read the decision, fix any remaining issue, and use any second-review option Google offers. The Business Profile community forum is another official place to ask for help.
Official sources
Want the templates?
The Google Profile Rescue Kit ($29) has the checklists, letters and tracker that go with this guide.
General information only, not legal advice. Policies change; check the official source. No one can guarantee the platform's decision.